Online MLM promotion - 4 wrong ways and 4 right ways of doing it

Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online and hope that it will be as successful online.

There is basically one major difference between offline and online MLM promotion: one-on-one approach versus one-on-many approach. In offline promotions, one-on-one approach and follow up on each lead is a very crucial factor. If you can follow up on a prospective lead and succesfully educate him about you MLM program, you’ve got yourself a downline. If not, you’ll have to wipe the tears off your eyes and try your luck with the next prospective lead.

An ideal online promotion in the other hand, relies very little on one-on-one follow up. With the power of the internet, it is possible to find people who are already interested in MLM, willing to spend money on promoting it and train them about your MLM program all automatically. This way it is possible for you to have many prospective leads at the same time, train them all at the same time automatically and therefore makes your chance of recruiting downlines significantly bigger.

To do a successful online MLM promotion, it is best to know first what to avoid in doing it. Here are the wrong ways most people are doing in promoting their online MLM program:

1. Promoting an online MLM in an offline media

By offline media, we mean regular magazines or newspapers you usually subscribe to or sold on bookstores. Some people may think that if they promote their MLM program in TIME magazine or Wall Street Journal, they will instantly get thousands of leads who will easily turn into downlines. Anyway, almost everybody read TIME magazine, right? True, but to tell you the truth, almost nobody who is reading a magazine or a newspaper will put down whatever it is they are reading, dash frantically to the computer and type the URL you promote to check it out.

Most people will think "This may be OK to try. I’ll browse the site when I get to my computer" then read on. When they finally get to their computer a few hours later, they most probably have totally forgotten about your ad.

2. Promoting an online MLM in an online classified ads site

There are two reasons why this is a bad move: First, because there are now literally thousands of classified ads sites on the internet. None of them is a major player in the field, which means you must try to post to all of them for maximum exposure. Second, because most of the sites don’t charge anything to put ads on their sites, a lot of other people are also promoting there.

To get a decent number of people viewing your ad, you must put your MLM promotion ad in at least several hundreds classified ads sites. There are softwares out there that can do this automatically, but if everybody’s using a specialized software to do this, then your ad will be competing against tens of thousand of other advertisers’ ads, and as soon as your ad appears it will be pushed downward by other ads from other advertisers. The chance of the right kind of lead seeing your ad in the right time and the right mood is very slim if you try this approach.

3. Promoting online MLM using free safelists

Unlike online classified ads sites, there are not as many free safelist sites out there. The companies who run safelist sites has actually spent the time to collect the names and email addresses of people interested in a specific topic (in our case MLM/online business) and these people are willing to receive offers related to their interest. When a paying advertiser put an ad, his ad will be sent to the email of all people in the safelist. Considering that all the people in the list are targeted, this concept is actually more powerful then two we discussed above.

Unfortunately, when you put your ads in these safelists using their free trial mode (most of them offer free trials), your ads will only go out to the other advertisers who are also using free trial mode. In other words, your ad will only go out to other persons who are posting ads themselves. These people don’t expext to read ads from other advertisers. That’s why most of them use disposable email addresses like yahoo, hotmail or the like. Your ad will stand almost zero possibility of being read, let alone acted upon.

4. What could make all those 3 mistakes even worse: using long and forgettable URL

This 4th mistake can only make the previous 3 mistakes even worse. If you are very lucky and an eager lead finally reads your MLM ad and

decides to visit the URL you’re promoting (let’s say it’s something long and ugly like http://www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192). If he decides to sign up right there and then after reading the promotional material, you are to be congratulated as one of the luckiest MLM distributor in the history of the industry.

However, if he doesn’t sign up directly (which is very normal), he may want to revisit your site later after some deep contemplation. Unfortunately for you, he may not remember your long URL when he gets back from his contemplation. He may only remembers the www.yourmlmcompany.com part and type it in into his browser. This will bring up the same exact page he visited, but this time you won’t be his upline if he signs up. Sad, isn’t it?

After looking at the wrong ways to do an online MLM promotion, let’s take a look at the correct ways of doing it below:

1. Promoting an online MLM in an MLM/Internet business related ezine

An ezine is an electronic publication sent out by its publishers on a timely basis via email to its readers. Readers of MLM/Internet business ralated ezines are very interested in the topic, and they are a very responsive market to your MLM ads. Your ads will be put before/after or between articles, depending on how much money you are willing to pay.

Put your ads in one of the MLM/Internet business related ezines, and you are guaranteed many qualified leads who will be easy to convert into downlines if your MLM company has a good follow up system.

2. Promoting an online MLM with pay per click search engines

This is one of the most powerful online MLM promotion method known today. Many well known search engines such as Google now "rent" a portion of their search result page to be used by paid advertisers to put their ads on. For every "click" to your site, you must pay a certain amount of money (starting from as little as 5 cents).

With this promotion method, your MLM promotional ad can show up on the search result page of Google if somebody types in MLM related queries in the search box. Imagine the power of it. A lead wanting to join an MLM program, typing in the word "MLM program" into Google, and reads your ad when the search results are displayed. Will he click to find out more? Most likely.

3. Promoting an online MLM with paid safelists

This method is much like the free safelists method discussed in the wrong ways of promoting in the first section of the article. The only difference is with the paid service, your online MLM ad will be sent to the actual eager readers who actually opted in to read your ads.

Paid safelist is almost as powerful concept as ezine advertising. The main difference is paid safelists’ readers will receive much more ads than ezine readers. This will normally dillute the effectiveness of ads in paid safelists compared to ads in ezines.

4. What could make all those 3 right methods even more successful: using short and memorable URL

Which URL is more likely to be remembered by first time visitors to your MLM site: www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 or www.myownmlm.com?

It is possible to direct every prospect visiting www.myownmlm.com to www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 without they ever knowing the difference. This way, your prospect can remember your URL much more easily, and whenever they visit your URL again, you’ll still be their upline of they sign up.

This very useful feature is now available from as cheap as $8 per year on the internet. Just search in the search engines for "cheap domain name with frame forwarding" (without the quotes) and you’ll find many options to choose from.

CONCLUSION:

Most of the wrong ways of doing online MLM promotion are free methods. Avoid this seemingly money free methods. They seem to be free at the first glance, but in the end they bring you very little result and consume very much of your time.

All of the right ways of doing online MLM promotion are paid methods. Most beginners in MLM try to avoid these methods, yet they bring in the most result with no wasted time on your part.

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About the Author

Mr. Seumahu runs an MLM success site, http://mlm-success.990p.com
which is centered around beginner MLMers basic how-to stuffs.

How To Promote the Perfect MLM Program with Safelists

By: Bob Mobino

It's a statistically verified fact that most entrepreneurs are doomed to fail with Safelists.

You see, most marketers fail to target
their ads with scientific precision.

It really doesn't matter how well-crafted your ads are when it comes to promoting products or programs in Safelists... what will *really*
makes a difference to profiting from Safelists, is targeting your ads with the following variables:

=> Target your Ads *according* to the "psychographic" data of Safelist-Members.

=> Endorse a Program with an Awe-Inspiring Sales Letter!
[that's the most important part of your promotions.]

=> Periodically, purchase "Premium Sponsorship" to stand-out from your competition and instil more TRUST!

=> Use Safelists that have the strictest rules and have a solid record of being in business for at least 7 months.

=> Offer a FREE Bonus that is worth at least $27 in Retail Value (a digital product, software, or script.)

=> Structure your ad to appear legitimate, meaningful and "seductive"!

=> Test various Safelists to see which are the most "responsive", so you can stay-afloat with the profitable ones...

I have wasted two full years testing Safelists with religious persistence; but it finally paid-off BIG TIME!

The long-awaited outcome to succeeding with Safelists is mostly *what* program you endorse... having personally tested over 60 money making programs, I finally discovered an implausible MLM SYSTEM that outperforms any other promising program by at least 22:1 - never fail to remember that the offer far outperforms any other
element, especially with Safelists.

Want to 'see' which program?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
See how to...
"Turn Safelists into A Steady
Income, with the *Right* Offer."
http://close-sale.com/safelist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Once you 'trigger' the mechanics of promoting your ads via "responsive Safelists" with the "RIGHT OFFER", sit back, relax and... watch
your Bank Account engorging momentously!

About the Author

Bob Mobino is the Author behind http://close-sale.com This Article, named "How To Promote the Perfect MLM Program with Safelists" can be freely distributed, provided that it's published with active hyperlinks and the Author's credentials.

7 Top Tips for Starting Your Own Home Based Business

By: Sami Fab

So, you've decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based business.

Now that you've decided to start your business, you might be wondering "How can I get it off to the strongest possible start?" These seven tips will help:

1) Set up a separate working space in your home. It doesn't matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream.

2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too.

3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight?

4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning. Stated another way, this means that you confuse "being busy" with "working on important projects." The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it's time to take the action.

5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can't buy if they don't know you're selling.

6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with.

7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won't work into the future as you get busier and busier. It's best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities.

These seven tips will get your home business started (and growing) in the right direction

Article Source: http://netmlmarticles.com

Dr Sami Fab is the founder of OnDemand Ltd dedicated to creating time-saving solutions for the home based, small and medium sized businesses. www.Autopilot-Business.com